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how to use storytelling to sell

Etiqueta: how to use storytelling to sell

  • Storytelling to have them wrapped around your finger p3

    photo of woman reading a story to her child
    Photo by Andrea Piacquadio on Pexels.com

    Today… today we will be meeting the hero’s entourage. The king can’t rule without a court and we can’t have fun without the gossip from it… The hero needs helpers or predecessors to show him/her the way.

    THE ENCOUNTER

    All right. All quest has a trio or a pair or an entourage. Dorotea didn’t go to Oz land without Toto or the Lion, the Scarecrow and the Tin man. Arthur can’t win without Excalibur.

    We need at least two fundamental extras in the journey. She (woman?[1]) will meet someone to guide her into the secrets of using the product or service or company. The reason of having companions is to assist the hero during her journey. We need someone to take the bullet or to leave the hero behind so the hero needs to change and reach the last trial.

    Link… Our hero gets a Fae. Navi[2]. A GPS Waze sort of thing to show us where to look at to find treasure or weapons. Second encounter is Princess Zelda. The one to teach us the ocarine Time music, the one to … Be rescued. She is the ultimate goal. Without her, no Time is possible and without her, the hero’s last trial won’t happen.

    Going on with the example of the heroine about to crash school subject. Let’s say she meets the older student about to graduate and get a job who will teach her how to use the app to acquire the secrets of algebra. And remember, since this is MY blog and I am a little crazy, this is nonsense.

    MAGICAL ELEMENTS

    More than magical elements such as the sword in the stone and the red shoes, we need a snowball. We need the odds or happenings which will bring CHANGE. The passing exam, the dead enemy with the magical sword, the words saying «Let’s go home». The sunlight and rainbow after the storm. The part where this blog almost disappeared but there was someone to pay for its hosting and name (hurray!). That.

    There has to be snowball and melted snowball. Magic. Without magic life is gray, dull, expendable. Why do you think Harry Potter is popular? Just because it is a good book on friendship? No, there’s magic.

    Nuval Yoah Harari says the most difficult thing of life is to reckon life has been in vain. Legs and sight lost to war in vain. Time wasted to gain a new car in vain. So the plot. We need purpose. A meaning. For sure what’s to come has to be better. And Mark Mason talks of the same stuff. We know hope because we can’t live without it. Within that without, is that we can sell things.

    FINAL BOSS

    The third trial or the last boss. To our webinarist, life changed lalalaland. The character knows of the product/service/company and their existence has been solved. Zaz! The webinarist tells us not to create a fairy tale… Ha. We have been creating one! That the ending has to be ground based doesn’t mean fairy tales are out of what we have been doing… We are introducing nothing less of a fairy tale. In real life no product saves us from whatever chore it is we’re running away from.



    The final boss part of the fable can be summarised as a question: what happened in their life (heroine/hero) that it changed?


    HALF TRUTHS

    It is and it isn’t. You already know we make it up by telling half truths and half lies. Lauren Ho advised us against real names or real descriptions unless we wish to end up with a law suit and a lawyer all over. If you’re to change the fable, change it. It is true whatever anyone will tell you will end up a plot. But it has to be a very well rumminated one.

    Change the names to protect those guilty ones… You, in the first place. Change things to protect those innocents of becoming guilty of making money in spite of you.

    FAKE and FAKE

    I think the webinarist is overlooking the most important thing about fairy tales and hero trips. Something Ofelia Pastrana mentions in her YouTube video about influencers (in Spanish…).

    WE DON’T LIKE THE TRUTH NEITHER THE REALITY

    People have pictures. Pictures of us smiling. Even if we had an argument in Christmas. FB has the ultimate photo of the last trip. Never the waiting in the airport. We have the picture of our last running (not me, I can barely run a block) but never confess we run because we feel old or whatever.

    And it is not like we are lying. But we want our life to have purpose and be a great story. We want to be happy… So we smile hopping the smile will stuck to our face. The playwright of having things grounded in half lies is thus the fact we will end up with something impossible. Like well behaved kids who think in their parents first. Anyone here with kids under 20 who think first in you? Exceptional occurs. But normalcy won’t promote babies. Or smoking.

    Add honey to the last trial’s result. Now you work at home. Now you work doing what you like. Now you can watch the most popular series without falling asleep in front of the tube. There’s no reading and reading to write a blog entry because you can steal content with an app.

    Do you feel like joining my hero journey sending a heart? Or suscribing? Maybe encouraging me or discouraging me (bad comments are fuel too, so if you really want to do so you better keep quiet) with a comment?

    Next entry. A tale from seven years ago. I’d like to have fun reading the bad comments. I want to see how much I’ve changed and learnt from writing this nonsense of a blog.

    Pasto kalo.

    [1] Do you remember He-man?

    [2] I have a brother. He is the one who played Zelda Ocarine of time. I can’t play videogames since I get dizzy with the camera angle movements. I’m a fan of Link and I like a lot movie time video sequences of games. Like the one FF with a Tidus in it. Don’t remember the number of FF but I do remember Yuna and Tidus and that I didn’t watch the end. That’s how I know about this game and not about the newer ones…

  • Storytelling to have them wrapped around your finger p2



    photo of woman reading a story to her child
    Photo by Andrea Piacquadio on Pexels.com

    Hi, today to nonsense again about crime… the crime of writing a superb hero’s journey to get the audience wrapped around your finger by finding the clues and witness who might prove your product/service is the best out there. It applies to plot too.


    THE EVIDENCE

    Maybe you don’t know, since you probably studied something else and Literature doesn’t include marketing. It might include communication but not marketing. Anyone who has studied a little of marketing knows.



    WE NEVER BUY STUFF AS A RESULT OF KNOWING THE RATIONAL FACTS RELATED TO THE PRODUCT. We buy because of our feelings… Eh. Fears.



    But we can make the facts to look like emotional reasons why to buy by transforming them into a key to have an epiphany.

    The webinarist explains that the trials and tribulations and meetings (the first encounters with the minions or the companions) that have solved the problem, act like a «proof» in the sense of «witnessing». Thus, the audience witness the way the product solves the problem. This sounds a lot like showing, not telling. Because we won’t tell the audience what the problem is. Like a Maruchan advertisement in which a person talks and talks and talks and in order to get them quiet, the antagonist gives them some Maruchan. Voilà, the problem of getting peace is solved. But nobody says so. It is there, but nobody will tell what the problem is.

    OF THE PROOFS.

    Proof is a rather complicated case in traditional storytelling. There can’t be minus than three trials; yet the webinarist reduces them to two. Since the evidence sum into the already orchestrated chain of unresolved trouble that has been tackled by the product, I guess that makes it three but I understand he reduces them because of screen time prices.

    In the case of Link, the trials can’t be reduced to two nor three. The whole videogame is a series of challenges to be conquered, the way RPG are designed to be solved and fought. Nonetheless, we can talk of two really important tasks: Epona and the dark Link.

    Without Epona, the second companion, we won’t be able to move around Hyrule. This trial is so the hero can tame not just the wild horse but Time as well.

    The dark Link means to conquer fear. We all have to tame our dark side if we’re to live. Life is not just a series of pleasant happenings. It has disgrace and misery too. Such are the dark times and feelings we need to defeat before we go onto the big journey of the day. Remember, for the journey to be meaningful (the one of the hero), the problems have to escalate as much as possible in strength and size. The worst things go, the better the ending.

    If an exam is what’s making our common heroine to shiver; we have her expulsed from the library together with the handsome ________ (boy, girl, alien; suit yourself) in a tight T-shirt. Eyes stray and the study book becomes boring. But here comes the super fun app to the rescue… I’m explaining how to use storytelling to sell. Something I’m unable to just because I’m lazy. A lot lazy.

    Escalating a plot is similar to getting COVID-19 after the H1N1 (which is almost as bad). Yes, I know. COVID made things look as blue as the lack of oxygen but it is the most real thing of anything really bad happening for most of us. I bet that you’re reading this from some country without war, famine or sickness… We have just lived the last. Do you get it? It has to be really really bad for it to cause feelings. Nonetheless, the problem can’t be the same or have the same solution. If it is I can guarantee the novel flying away or lost in the subway/bus and people fast forwarding the advertisement. Why do you think people send Co…la advertisements to each other in IG? Because they’re well done and have a nice plot.

    Next entry will deal with encounters. We can’t have a real hero journey or quest without meeting allies or minions!

  • Storytelling to have them wrapped around your finger p1


    photo of woman reading a story to her child
    Photo by Andrea Piacquadio on Pexels.com


    Since the last translation, I changed a little the title to keep interest… Yeah, if there can be one or two interested readers. 

    Otherwise, the entry would simply have the same name with some «p» for «part» attached. I’m still nonsensing on how the non writers are learning how to write to make people fall in love with their product’s and services. Thus, here I am, nonsensing about storytelling.

    THE BEGINNING OF THE JOURNEY

    The journey does start. We need to explore the possibilities from the spark.

    We need to get to the moment when the production or service saved us from an everyday need but we still have to start somewhere.

    Similarly, Link begins his journey in the Kokiri forest, where I think I remember he is taught how to play the ocarine by Zelda. Anyways, he starts in the forest, the pure place of spirits.

    Our normal character (as in the everyday person to be saved by said product/service) starts an exceptional day (thus of normal everyday person the character has nothing). And likewise he/she has to fight the odds: reading books and listening to webinars, learning code, spent the whole night studying to Red Bull and aspirin.

    These difficulties will make it more believable and relatable. And they have to be there. The thing of selling is to make the audience believe we are solving their problems. We offer the best books and webinars with a certificate that will guarantee a job. A fast and easy way to learn code… An energetic drink to study the whole night without falling asleep. Sleep is needed and magical ways don’t exist. There are tools but I prefer the tool of my own mind.

    Next entry will deal with evidence and following the suspect… Ah! , this is about the hero’s journey and not a black novel. Next time… evidence and witnessing, the storytelling has to prove the service/product solves the problem. And the sentence still sounds like I’ll write about crime.