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Storytelling to have them wrapped around your finger p3
Nuval Yoah Harari says the most difficult thing of life is to reckon life has been in vain. Legs and sight lost to war in vain. Time wasted to gain a new car in vain. So the plot. We need purpose. A meaning. For sure what's to come has to be better. And Mark Mason talks of the same stuff. We know hope because we can't live without it. Within that without, is that we can sell things.
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Storytelling to have them wrapped around your finger p2
The webinarist explains that the trials and tribulations and meetings (the first encounters with the minions or the companions) that have solved the problem, act like a "proof" in the sense of "witnessing". Thus, the audience witness the way the product solves the problem. This sounds a lot like showing, not telling. Because we won't tell the audience what the problem is.
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Storytelling to have them wrapped around your finger p1
We need to get to the moment when the production or service saved us from an everyday need but we still have to start somewhere.
