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Marketing’s magic
Magic is a behaviour that's become popular in most narratives; such as in: Macbeth, Faust, LOTR, Harry Potter, Charmed, Bewitched, Zelda, Dungeons and dragons, Final fantasy, A song of ice and fire... The idea of magic being an exchange. Who is able to manipulate the elements and who is able to foretell the future? Only those who are special.
