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Storytelling to have them wrapped around your finger p2
The webinarist explains that the trials and tribulations and meetings (the first encounters with the minions or the companions) that have solved the problem, act like a "proof" in the sense of "witnessing". Thus, the audience witness the way the product solves the problem. This sounds a lot like showing, not telling. Because we won't tell the audience what the problem is.
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Storytelling to have them wrapped around your finger p1
We need to get to the moment when the production or service saved us from an everyday need but we still have to start somewhere.
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Storytelling, how to make a reader to fall in love p2
To summarize. That day in the life of our common hero, he has to be inspired by lighting; the lettuce may be or something that breaks that mediocrity of everyday. Magic happens then and there. In a discreet way.
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Storytelling, how to make a reader fall in love p1
In his book (the webinarist's book) , the hero's journey starts with a common person. An avatar character that can become you, me, anyone to make up a believable plot. Without the psychological dough of the social rite and in bulleted format. A total opposite of the usual "hero's journey". In the quest of the hero, the hero or heroine, is a chosen person. Not just you or me but someone special.
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Storytelling, el arte de contar historias y enamorar las mentes, los amorosos p2
Elementos mágicos: la bola de nieve que hace que todo vaya mágicamente de menos a más. Todos los acontecimientos que producen el GRAN cambio. La nota que mejora en la tarea, que el estudiante menos majo de gafas nos sonríe y el héroe se siente más animado por eso que por los jeans a medio trasero del otro personaje guapo…el escudo, la espada maestra, la ocarina…la luz del sol que salió después de la tormenta. Que el blog casi desaparece pero no…el mundo no está lleno de magia. Pero nos gusta pintarlo con magia porque de otro modo, sería gris e imposible. Lo más difícil de esta vida es reconocer…
